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Creative Strategy · Brand Activations · Advocacy · Beverage Development

Diageo

Turning brand strategy into hospitality experiences.

Johnnie Walker The Singleton Ketel One Creative Strategy Brand Activations Ongoing Partnership
The Partnership

An ongoing relationship
built on creative trust.

Across an ongoing relationship with Diageo, Double Scotch has developed creative concepts, competitions, advocacy programmes and live activations — connecting brand thinking with genuine hospitality experience.

The work spans some of Diageo's most significant brands in the Netherlands and European market — Johnnie Walker, The Singleton, and Ketel One — requiring creative that is brand-coherent, commercially purposeful, and built around the hospitality audiences it is designed to reach.

The Work

Brand strategy in
hospitality form.

Johnnie Walker

Creative concepts and brand activations that connect the Keep Walking philosophy with genuine hospitality experience.

The Singleton

Advocacy and education programmes designed to build genuine affinity with bartenders and key trade accounts.

Ketel One

Beverage development and competition programming, including the World Class Mystery Martini challenge.

Deliverables

What the partnership
has produced.

Creative Concepts Brand Activations Competition Programming Advocacy Programmes Beverage Development Live Event Delivery Trade Education Hospitality Experiences
Looking To Connect Brand Strategy With Hospitality Experience?

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