World Class Europe
The world's most prestigious bartending competition. European scale. Global-level complexity.
The most ambitious bartending
competition in the world.
World Class is Diageo's global bartending competition — one of the most prestigious platforms in the hospitality industry. The European edition draws competitors from across the continent, demanding a level of operational precision, creative programming, and beverage delivery that few events anywhere can match.
Double Scotch supported the delivery of World Class Europe, working across beverage operations, creative challenge design and live event logistics.
European scale.
Global-level complexity.
Delivering a competition of this scale requires more than great bartenders. Every challenge, every brief, every operational system needs to work — at speed, across multiple days and locations, in front of an international audience of industry professionals.
The standard of competitor at World Class Europe is exceptionally high. The challenges need to match that standard — testing creativity, technique, hospitality and mindset in ways that feel genuinely ambitious, not simply difficult.
From brief to
live execution.
Double Scotch contributed to challenge design, beverage development and operational support — ensuring that the competition environment was set up for the world's best bartenders to perform at their best.
The Ketel One Mystery Martini challenge was a standout moment — competitors given limited information, a tight window, and an audience watching. The creative brief needed to be genuinely testing while producing a meaningful moment of hospitality under pressure.